ABOUT US

I’m Vlada, the founder of anti-blister strap covers for summer slides. What started as a common frustration—a summer walk cut short by painful blisters on the upper arch of my feet—became the reason behind this product. Instead of ignoring the problem or covering it with socks or bandages, I focused on eliminating the source: the shoes I loved. After trial and error, I found a solution that actually worked—soft strap covers made with a uniquely folded fabric that reduces friction exactly where it matters most.

Designed in New York, our products are created for people who know the struggle of stepping into warmer weather—when your feet aren’t quite ready, but your lifestyle is. Whether you're walking, traveling, or just enjoying a summer day, we want you to feel confident, comfortable, and completely carefree. As an immigrant building something from the ground up, this brand means more to me than just a product—it’s about creating thoughtful solutions that make everyday life easier, one step at a time.